radford Beauty
GLOW: Treatment you can see.
Why it sells:
• One universal shade, so there is a low barrier to purchase
• Appeals to both makeup and skincare shoppers
Best for:
• Minimal makeup routines
• Travel (combines skincare and makeup in one)
Retail tip:
Functions as both makeup and skincare, as GLOW can be used as a primer before foundation application, for a smooth and glowy base.
