radford Beauty
CLEAN: A fresh start for skin.
Why it sells:
Daily essential → high repeat purchase
Gentle but effective, so suits all skin types
Multi-use (face + body) increases value perception
Best for:
Sensitive / reactive skin
Post-treatment cleansing
Customers overwhelmed by harsh routines
Retail tip:
Position as the entry product to the line - converts first time buyers into routine users
Further details:
- Canadian Glacial Clay draws out impurities while delivering essential minerals
- AHA/BHAs support gentle, controlled cellular turnover
